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Case IH organised a workshop for its key sugarcane customers from Africa and Middle East in Australia called Sugarcane Camp
The workshop began in Townsville, a sugar-growing district, with an introduction of the Austoft sugarcane harvesters and an overview of the Australian sugar industry. The participants were also taken on field visits to see seed cane harvesting, planting operations and land preparation.
The event continued with a visit to the Sugar Research Australia Plant breeding facility to discuss plant breeding and variety selection. The company also organised a trip to a local mixed sugar and vegetable farm in Cairns which had a railhead and a major port developed to service the agricultural market of the Atherton Tableland region – including sugarcane export.
The last stop for Sugarcane Camp was at Sydney where the African and Middle East customers were invited to share ideas and experiences from their own regional industries.
Case IH marketing manager for Africa and the Middle East Daniel Bordabossana said, “The Sugar Camp 2016 was a great opportunity for our customers to share information about the performance, productivity and the know-how of Case IH and, most importantly, to discover the power and unique solutions that the brand has to offer.”