Agritechnica Asia exhibition in Thailand provides Asian farmers with biannual previews of new farm equipment

77960786 defc 47fa 90ca 25283573e208BITEC in Bangkok to host Agritechnica Asia 2018 from 22 - 24 August 2018

The second edition of the Agritechnica Asia exhibition, taking place next year in Thailand, is guaranteed to include a wide range of farming solutions that are directly relevant to farms in Asia-Pacific. Scheduled just nine months after the original and world-renowned Agritechnica exhibition in Hannover, Germany, which will present over 300 world premieres of farm machinery innovations later this year, Agritechnica Asia will offer the ideal opportunity for agricultural experts throughout the region to preview the latest equipment appropriate to their businesses.

The timing of Agritechnica Asia, taking place so soon after Agritechnica in Hannover, means that Asian farming experts will be able to see agricultural machinery and trends that are world-class. 

“Deciding the optimal timing of any exhibition is of crucial importance, and the biannual timing of Agritechnica Asia has been chosen to meet the needs of demanding farmers in Asia, where farm mechanisation is occurring at one of the fastest rates in the world,” says Jens-Martin Kremer, Member of the Executive Board and Director of Business Development of DLG Service GmbH.  DLG (the German Agricultural Society) is the sorganier of Agritechnica.

“As osrganier of more than 30 agricultural shows all around the world, we continually engage with agricultural experts and even with other exhibition organizers, in the different countries where we operate, to ensure the optimal timing for presenting farming solutions to the local markets.”

“This is also the case in Asia where so many complex factors are involved in timing an exhibition optimally. We know exhibitors are developing very specific solutions for Asian crop farmers and time their product launches with exhibitions. This new schedule is expected to benefit companies and visiting farmers alike,” adds Kremer.

The market for food in Asia is developing quickly thanks to the high economic growth being experienced in the region’s economies, and this will have an impact on both the composition and the level of food consumption. Booming economies in countries such as India, Japan, and South Korea suggest the region’s ascendancy in the global economy is likely to continue, while in Thailand itself the government is promoting the ‘Thailand 4.0’ economic development model to transform the country into a value-based economy with the aim of becoming a high-income nation. 

These factors mean the timing is right for Asia to transform its agricultural production systems to keep up with the world’s fast-changing business and technological landscapes, so it is hardly surprising that Asia’s agricultural businesses are experiencing such a fast rate of farm mechanization.

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