First edition of AGRITECHNICA Asia a huge success

 MG 2339The show hosted more than 89 companies from 20 countries. (Image source: VNU exhibitions)The first edition of AGRITECHNICA Asia 2017, held in Bangkok from 15-17 March 2017 has been declared a success with an excellent showcase of leading international agri-machinery companies, impressive number of exhibition visitors and a strong programme of seminars and conferences

The show hosted more than 89 companies from 20 countries worldwide, covering the paradigm of technologies for agricultural machineries and tractors, storage and transportation, as well as bio-energy production, by mainly focusing upon cultivation of industrial crops such as rice, sugar cane, tapioca/cassava, oil palm and field corn.

A key highlight of AGRITECHNICA Asia 2017 was the conferences and seminars on how to use high-level agricultural machineries – presented by teams of experts from leading European companies. This attracted a lot of visitors who were given first hand information on the technology.

Another major campaign that has been warmly embraced by several of international entities is the ‘Hosted Buyer Program,’ a special project that invites major buyers from around the world to take part in the event. The programme provided the opportunity for certain leading manufacturing companies, farm owners, farmers or agriculturists, investors, distributors, agents/brokers, decision makers as well as senior executives from certain major companies in the agricultural industry both in Thailand and overseas. The number of applicants amounted to more than 500 persons and/or companies and was narrowed down to 200 participants, which include such leading companies as An Giang Fruit-Vegetables & Foodstuff JSC (Antesco), Cargill Indonesia, Caudatfarm, Charoen Pokphand Produce Co Ltd, Dalat Hasfarm Ltd, Dole Philippines Incorporated, Indofood Sukses Makmur Tbk Bogasari Flour Mills and Japan Agricultural Cooperative Association.

Based on feedback from the participants, this project has helped generate more than 830 business negotiation in process while representing another project which noticeably brings forth the inception of commercial transactions of technology between countries during the event.

Nino Gruettke, managing director of VNU Exhibitions Asia Pacific Co Ltd said, “This year signifies another one in which we have become very successful beyond expectation in terms of organising of events, visitors, buyers and exhibitors, as well as an effort to indubitably reflect upon Thailand’s image of a centre of technology and innovation of agricultural industry in Asia. Such success would have not been made possible without support from our major alliance, DLG International GmbH (German Agricultural Society), which has been diligent at its work and in cooperation with us to help build AGRITECHNICA Asia for the first time this year.”

The 2nd edition of AGRITECHNICA Asia will return again between August 22 and August 24 2018 at BITEC, Bangkok.

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