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Macfrut fruit and vegetable show all set to be held in May 2019

The fruit and vegetable industry is in a highly competitive phase. (Image source: Cesena Fiera)

Macfrut, the global fruit and vegetable professional show, will be held from 8-10 May 2019 at the Rimini Expo Centre, showcasing a series of high-profile presentations for the public and potential exhibitors

The Sub-Saharan Africa was chosen as the international partner of Macfrut 2019. The Sub-Saharan states have shown positive feedback. In Maputo, the capital of Mozambique, the strengthening of the agricultural sector, particularly the fruit and vegetable sector was identified as a priority for economic and social development. In Luanda, Angola’s capital city, more than 200 fruit and vegetable sector professionals and Angolan Secretary of State for the Economy Sergio de Sousa Mendes dos Santos attended the presentation.

In Lusaka, minister of agriculture Michael Katambo said that Zambia has shown great interest in participating in Macfrut 2019. At the residence of the Italian ambassador in Accra, Ghana, in the presence of the Chairman of the Vegetable Producers and Exporters Association of Ghana (VEPEAG), attention was drawn to the significant development of the Zambian fruit and vegetable industry in recent years: 6.5mn tonnes of fruit and vegetables were produced in 2016, mostly for domestic consumption, and the demand for imported produce, such as apples, pears and kiwis, has also increased.

Renzo Piraccini, president of Cesena Fiera, commented, “The fruit and vegetable industry, as well as several other sectors, is in a highly competitive phase. As for Macfrut 2019, choosing to have the Sub-Saharan African states as our partners was certainly a bold move.”

“Nonetheless, we believe it is important for an internationally renowned exhibition such as Macfrut to be future-oriented, anticipate trends and reveal new potentials. We intend to continue presenting Macfrut 2019 with great enthusiasm: it is set to be a very special edition, with more novelties than ever before,” Piraccini added.