New Holland awarded highest rankings in 2017 India Tractor Studies

CSI 2017New Holland Agriculture received three major recognitions at the 2017 India Tractor Studies conducted by JD Power. (Photo: New Holland )New Holland Agriculture has been ranked highest for service satisfaction in the Customer Service Index (CSI)SM and highest for performance, in both the 31-40 HP and 41-50 HP tractor categories, in the Product Performance Index (PPI)SM in 2017 India Tractor Studies performed by JD Power

New Holland Agriculture, a brand of CNH Industrial, received three major recognitions in 2017 India Tractor Studies performed by JD Power. New Holland tractors achieved highest ranking for after-sales service in the JD Power Customer Service Index (CSI). In addition, New Holland also ranked highest for product performance in two key horsepower categories analysed by the JD Power Product Performance Index (PPI). 

New Holland achieved the highest score for customer satisfaction with after-sales service, with a score of 842 on a 1,000-point scale. Across the industry, tractor owner satisfaction with after-sales service climbed from a score of 751 points in 2016 to 784 points in 2017. This improvement in satisfaction is attributed to gains in all four service satisfaction index factors as well as a 60-point increase in the overall parts operation index score. 

The 2017 India Tractor CSI Study was based on evaluations from 3,440 tractor owners across 14 states. The study was fielded from December 2016 to April 2017 and included owners who purchased a new tractor between December 2014 and March 2016 from an authorised dealership. 

New Holland’s highest ranking for product performance in the 31-40 HP and 41-50 HP segments was achieved with scores on a 1,000-point scale of 862 and 866 respectively, which is much higher than the relevant horsepower segment average of 809 and 825 points. These two HP categories together contribute almost 85 percent of the market. In both these HP segments New Holland lead in all seven machine performance categories. 

In addition, the study recognised New Holland as the second leading tractor brand in the above 50 HP segment with a score of 887 on a 1,000-point scale, just two points lower than the leading brand. 

 

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