UNEP's Sustainable Innovation Forum held in Doha

New Holland-TD5New Holland’s TD5 tractor that was displayed at the climate conference in Doha. (Image source: New Holland)

Hosted by UNEP alongside the Doha 2012 Climate Change Conference (COP18), the Sustainable Innovation Forum brought together over 500 leaders from business, governments and NGOs

The forum discussed ways to mobilise public-private partnerships, the challenges of sustainable urbanisation with an ever-increasing population, and the latest advances in technology and innovation.

New Holland Agriculture announced its support of the Sustainable Innovation Forum as gold sponsor and its participation in one of the event's three plenary panel sessions.

Head of Crop Solutions at New Holland Fiat India, Gaurav Sood took part as a panelist in the third plenary panel session’Technology and Innovation: accelerating the green economy’, which focused on the latest breakthroughs in green technologies and innovations being developed by business and industry.

New Holland Agriculture’s agenda of supporting local farming communities through a smooth transition to a sustainable development while protecting natural resources for future generations synced with the message of the forum, the company said in a press release.

New Holland has been working in agricultural projects around the world to ease countries’ transition to sustainable mechanised farming, integrating innovations and good practices to provide efficient solutions that optimise the use of resources and increase productivity while cutting down costs, fuel consumption and emissions.

New Holland also displayed its TD5 tractor at the venue.

Shown for the first time in the Middle East, this easy to maintain tractor delivers a powerful and versatile performance combined with very low emissions and exceptional fuel efficiency, the release added.

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