Thailand plans to launch its own chicken brand

chicken-Southern Foodways Alliance FlickrWith its highest food safety standards and industry systems, Australia is a reliable exporter, according to reports. (Image source: Southern Foodways Alliance/Flickr)Thailand’s Commerce Ministry has called on the private sector in the country to establish a brand for chicken exports

The Ministry said that it wanted the branding to be at par with the widely-accepted ‘Aussie Beef’.

Nantawan Sakuntanak, director-general of the foreign trade department, said that the exporters of fresh and processed chicken should continuously promote and create understanding on the taste, quality and safety of Thai products among foreign consumers.

“If possible, a Thai brand similar to ‘Aussie Beef’ should be created for foreign markets,” she added.

Meanwhile, Japan’s lifting its ban on import of poultry from Thailand in December 2013 contributed to rising supplies from the kingdom being available.

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