New Holland wins 2018 Good Design Award for methane-powered Concept Tractor

methane 8jNew Holland has received the Good Design® Award for the methane-powered Concept Tractor from the Chicago Athenaeum: Museum of Architecture and Design and The European Centre for Architecture Art Design and Urban Studies

The Methane Powered Concept Tractor was one of the product designs selected by the jury from a record number of submissions from the world’s leading manufacturers and industrial and graphic design firms from over 47 countries.

The award recognises the most innovative and cutting-edge industrial, product and graphic designs produced around the world, and the selection is based on the criteria of the quality design of the highest form, function, and aesthetics a standard beyond ordinary consumer products and graphics.

As a winner of the award, the methane-powered Concept Tractor will feature in the Good Design Yearbook for 2018-2019.

Carlo Lambro, brand president of New Holland, commented, “The methane-powered Concept Tractor pushes the boundaries of alternative fuel and agriculture technologies to deliver a cutting-edge solution for sustainable and efficient farming.”

In the methane-powered Concept Tractor, CNH Industrial’s design team reimagines tractor styling with a fully integrated design approach where the hood, front and rear fenders, and the fuel tank create a flowing, stylish look.

The six-cylinder NEF methane engine delivers the same power and torque as its standard diesel equivalent, together with up to 30 per cent running cost savings and around 50 per cent reduction in drive-by-noise. In real field conditions, the methane-powered concept tractor produces at least 10 per cent lower CO2 emissions and reduces overall emissions by 80 per cent compared to a standard diesel tractor.

The methane-powered Concept Tractor creates a vital link that closes the loop in the Energy Independent Farm™’s virtuous cycle by running on the energy produced from the land and waste products.

Alain Charles Publishing, University House, 11-13 Lower Grosvenor Place, London, SW1W 0EX, UK
T: +44 20 7834 7676, F: +44 20 7973 0076, W: www.alaincharles.com

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