AB Agri to launch new Asia business at VIV Asia 2017

poultry farmISN will provide effective feed solutions for the Asian livestock and aquaculture industry. (Image Source: Skeeze/Pixabay)AB Agri, the agricultural division of international food and ingredients retail group Associated British Foods, will launch, ISN, a new business specifically focused on servicing the Asia market, at VIV Asia 2017

ISN, which will bring together the technical capabilities and specialist nutrition expertise from across the division, will offer Asian feed manufacturers and livestock and aquatic producers practical and effective feed solutions precisely tailored to the challenges these customers face.

Fifteen colleagues, covering pig, poultry and aquaculture will be present at the VIV Asia stand as the ISN business is launched. Speaking about the launch, managing director Alistair Cross said, “We are delighted to officially recognise our presence in Asia in this way and bring together global innovation and expertise to help improve our customers’ businesses. By working closely with our customers, we are certain that we will maximise agricultural output and worldwide food production.”

Neil Geddes, head of Asia operations, added, “ISN is unique in the way that it works; its complete independence and integrity ensures that only the best solution is presented to the customer, whether that is from the ISN portfolio or other global resources. The expertise within our international team and the knowledge and experience of our Asian-based nutritionists will come together, enabling our customers to adapt and drive progress.”

ISN will be officially launched at the beginning of the VIV Asia show on Stand 1014, Hall 102. In addition, Dr Ingrid Lupatsch, ISN’s aquatic specialist will be speaking at the Aquatic Conference 2017, Novotel Hotel, on Tuesday 14th March and Dr Hagen Schulze, Head of Innovation, Alternative Proteins, will be speaking at the Antibiotic Reduction seminar taking place at VIV Asia on Wednesday 15th March at 15.15 hours in room 222.

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