VIV Asia 2017 to throw spotlight on the pets business

shutterstock 94854319The satellite event will bring together expertise and information on pet food and health. (Image Source: ESB Professional/Shutterstock)International livestock trade fair VIV Asia 2017 will present a content-rich satellite event called Pet Health and Nutrition, which will offer practical expertise and product information about the healthcare and feeding of dogs and cats

The satellite event will augment VIV Asia’s core focus on the feed-to-food chain of producing and processing animal proteins for human consumption and will combine a dedicated pavilion at the exhibition with conference presentations and a post-show short training course.

Speaking about the event, show manager Zhenja Antochin said, “As an international platform that is all about animals in the Asian region, we were well aware of the overlaps that exist between animal feed and pet food and between animal health and pet health. These overlaps mean that quite a number of the people attending VIV Asia are involved in or interested in Asia’s multi-billion-dollar pets business. In fact, the statistics for VIV Asia 2015 demonstrated that as many as 6,000 of our visitors had links to pet health or pet food. So there is obvious value in making sure that the professionals in these sectors will again find something at the March 2017 edition which suits their interests.”

The event will bring together a range of conferences, seminars and networking opportunities on the pet industry.

Antochin pointed out that the key driving factor for the Pet Health and Nutrition satellite was Asia’s booming pet food industry. “Its current value is estimated at US$9bn US dollars, but its growth in places from Japan and Korea to Thailand, India and China is expected to see this increase to US$18bn within the next 10 years.”

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