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Kubota Corporation, the Japanese agricultural machinery company has invested in Parcel THRIVE, Inc., a US agriculture technology startup company
Parcel, is a Silicon Valley headquartered startup that provides a collaboration platform to offer a wide range of products and services in one place throughout the production value chain of fruits, vegetables, and nuts from the procurement of equipment, machinery, seeds, fertilisers, and other necessities to the planning and management of farming, the quality evaluation, and hauling after harvesting crops.
As a co-founder of Parcel, John Hartnett will also serve as executive chairman. John is currently the founder and CEO of SVG Ventures|THRIVE where Kubota is a current Corporate Partner. Parcel will leverage THRIVE’s existing ecosystem and extensive network within the agriculture technology sector to promote alliances with various growers, startup companies and other industry players.
Through this investment, Kubota said that it will aim to strengthen its alliance with Parcel and accelerate the development of a platform that can realise greater efficiency and optimisation in the production value chain for fruits, vegetables, nuts, and other specialty crops.