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In 2020, Novus International, a specialist in nutrition and health solutions for the animal agriculture industry, has announced plans to redefine its business through an enhanced focus on gut health and innovation

hen 5642953 640The partnership combines Novus’s nearly 30 years of research, sales and marketing experience with Agrivida’s unique technology. (Image source: Andreas Göllner/Pixabay)

Novus and its board of directors have announced a partnership with biotechnology company Agrivida.

Dan Meagher, Novus CEO and president, said, “Agrivida’s novel and innovative technology allows for the delivery of feed additives in a unique and very sustainable way – directly inside of the grain. It is technology like this that will further show Novus’ commitment to our customers: to help them produce wholesome, affordable food in an efficient and sustainable way.”

Agrivida was founded in 2003 by scientists from MIT who discovered a way to incorporate feed additives directly into corn grown for production animals. By having the additive inside the grain, the molecules are more efficiently absorbed, and producers can improve both animal performance and bottom line.

The partnership combines Novus’ nearly 30 years of research, sales and marketing experience with Agrivida’s unique technology, allowing both companies to grow the customer base as well as explore new innovative products and solutions through R&D collaboration.

Rajiv Singh, CEO of Agrivida, stated, “The Agrivida team has been undertaking groundbreaking work in biotechnology innovations to express functional proteins in grain. That work has led to the development of a sustainable production platform with application potential for many types of feed additives, and we are thrilled to partner with Novus, an organisation that shares our commitment to improving the world of animal health and nutrition through new technologies.”

Novus is making Agrivida products available to its customers in the US immediately while registration is underway to expand to other countries.