UK's Agriculture and Horticulture Development Board (AHDB) and Quality Meat Scotland (QMS) will be visiting the Philippines to explore export opportunities
The delegation will meet with key importers and distributors including the Philippine Association of Meat Importers to discuss production protocols, food safety standards and take part in a question and answer session with the Philippine authorities.
This comes after UK authorities in November last year cleared the export of British beef to the Philippines.
AHDB estimates that beef exports to the Philippines would be worth about US$48.4mn over the next five years.
“This two-day mission is an important part of an ongoing process to identify opportunities and increase our meat exports to the Philippine market. The Philippines is the largest food and drink market in south east Asia with meat consumption expected to grow by ten per cent over the next five years. The mission has allowed us to not only find opportunities for UK beef exports, but also to increase our offering of pork – a market we already enjoy a great deal of success with,” AHDB Export’s head of Asia Pacific Jonathan Eckley, said.
“The Philippines offers a significant future market, particularly for parts of the beef and pork carcass which are not typically in strong demand on the home market. This offers the potential for Scottish exporters to maximise their potential return from the whole carcass,” Laurent Vernet, director of strategic engagement, QMS, said.