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Brexit, embargos on Russia and global terrorism have meant that flower and the plant worlds have having to grow in unconventional ways
Dr Maianne Altmann of CO CONCEPT, has written about the trends of the flower and plant sector on behalf of Messe Essen for IPM ESSEN 2017. In the report, she discusses worldwide demand, growth potential, and how political instabilities affect the market and the future of the flower and plant worlds.
The report states that worldwide demand is concentrated in Europe, China, Japan and the USA. Most export activity, 70 per cent in fact, takes place within the European Union with the Netherlands being the number one hub for trade within the EU.
For Asia, the EU are trying to forge new exportation deals with a variety of countries, including Japan, in order to plug the potential gap left by the UK exiting the European Union. The reason for this is that the UKs flower and plant sector is worth a billion euros, and most of that is done within the EU. Lack of access to the single market may lead the UK to look to trade with other nations.
The Russian embargo will also benefit the Asian markets as both Vietnam and Japan look to open up themselves to the fifth largest importer of flowers and plants. India is also looking to exploit these markets.
The full report can be viewed here.