Case IH, a brand of CNH Industrial, presented its range of innovative equipment and smart farming technologies at the inaugural AGRICONNECT Conference and Exhibition, which took place from 24-25 May in Bangkok, Thailand
The 2023 AGRICONNECT Conference and Exhibition organised by DLG (German Agricultural Society) and VNU Asia Pacific, in partnership with the Thai Ministry of Agriculture and Cooperatives, gathered more than 30 distinguished speakers from nine countries, 15 exhibitors and more than 300 delegates. The event, which focussed on the theme, 'Eco-efficiency: Solutions for Environmental Farming Business', brought key stakeholders together to foster a sustainable and productive future for southeast Asian agriculture.
Numerous smart farming technologies already exist that can significantly improve the quality and consistency of production in Southeast Asia for major crops such as rice, cassava, corn and sugarcane. These technologies which have been successfully deployed in many developed countries have become more affordable and widely available in the region, according to Matthew McDonald, APAC precision technology manager at CNH Industrial.
McDonald delved into the potential for the region’s agriculture sector to thrive by harnessing socio-economically suitable technologies in his presentation entitled 'The Power of Technology: Securing a Productive Future for Southeast Asia.'
“Farmers are stewards of the land. They have an immense opportunity to leapfrog and leverage readily available technologies to farm smartly and sustainably. Through collaborative efforts among industry leaders, governments and value-chain stakeholders, we can get the right technologies in the hands of farmer communities at the right time, ultimately securing a productive future for all,” he said.
McDonald highlighted successful digital farming initiatives in countries like Japan where science, technology and innovation have strongly influenced agriculture policy reforms. Loans and subsidies were also made more accessible to farmers and agri-businesses adopting smart farming technologies.
“By incentivising farmers that embrace technologies, empowering them with more training, and demonstrating the impact of smart farms in the local environment, we can steer the future of farming,” McDonald said.
For more information, visit: www.caseih.com
