Automation is increasingly essential to manage labour shortages, enhance precision, and meet hygiene and welfare standards.

The poultry farming equipment market is expected to grow steadily over the next decade, rising from a value of US$4.0bn in 2025 to around US$7.1bn by 2035

This reflects a CAGR of 6.0%, driven by increased global demand for efficient, scalable, and sustainable poultry production systems.

As demand for poultry-based protein grows, both developed and developing markets are investing in smarter and more automated systems. Manufacturers are increasingly focusing on solutions that improve feed efficiency, water conservation, hygiene, and biosecurity. The integration of intelligent technologies, such as IoT-enabled monitoring and predictive maintenance, is playing a key role in transforming poultry operations.

In particular, the watering and feeding systems segment is set to dominate the market by product type, accounting for 22.5% of the market share in 2025. These systems are vital for flock health and are now widely adopted in both broiler and layer production. Advanced features like sensor-based regulation and adjustable flow have helped farms reduce waste, cut labour costs, and improve biosecurity.

The chicken segment continues to lead by poultry type, with a projected market share of 65.0% in 2025. Chicken farming remains popular globally due to its fast production cycles, low input costs, and high efficiency. Equipment manufacturers are tailoring solutions to meet the specific needs of chicken farms, especially in export-driven and urban markets. Vertical integration and demand for traceable, high-quality poultry products are also fuelling investment in standardised, scalable equipment for chicken production.

By mode of operation, automatic systems are expected to take the lead, holding a 48.0% share in 2025. Automation is increasingly essential to manage labour shortages, enhance precision, and meet hygiene and welfare standards. Automatic feeding, egg collection, climate control, and waste management systems are now core to modern poultry farms. Integration with digital platforms and data analytics tools further boosts their value in achieving consistent performance and compliance.

Government initiatives in emerging economies are also contributing to market expansion, particularly in Asia-Pacific, Latin America, and Africa. These initiatives support local farming enterprises and promote automation for increased productivity. At the same time, developed countries are focusing on next-generation farming systems that balance output with sustainability and welfare.

As consumer awareness grows around food safety, animal welfare, and environmental impact, the trend towards cage-free systems and eco-friendly equipment is gaining momentum. With ongoing innovation and rising global demand for poultry products, the poultry farming equipment market is well-positioned for continued expansion.

The event brought together over 300 industry experts. (Image credit: Sigenergy)

Sigenergy, a key player in renewable energy innovation, recently showcased its modular commercial and industrial (C&I) solar-storage system at Sigenergy Day APAC in Hainan

The event brought together over 300 industry experts, partners, clients, and media professionals to explore the evolving landscape of solar-storage technology. A particular highlight of the event was a tour of a new aquaculture project powered entirely by solar and storage technology—demonstrating a bold step forward in sustainable energy applications beyond traditional sectors.

The seawater fish farming project, located in Hainan, uses Sigenergy’s advanced C&I inverters and the SigenStack energy storage system to power its operations. With a setup integrating 6 MW of solar power and 5 MWh of storage capacity, the project shows how clean energy can be effectively used in the demanding environment of aquaculture. It is a significant case study for how renewable energy can reduce operational costs and support environmental goals in industries that depend on consistent and intensive energy use.

This fish farm, focused on cultivating the high-value Leopard Coral Grouper, requires stringent control over its operating environment. Maintaining stable water temperature, constant oxygen supply, and controlled lighting is essential to the survival of the fish. These needs drive high energy consumption, with the farm using around 43,200 kWh daily and more than 15 million kWh annually. Sigenergy’s system drastically cuts the farm’s reliance on the grid and offers a cost-effective, environmentally conscious energy solution.

The site posed several logistical and environmental challenges that traditional energy systems could not solve. However, Sigenergy’s modular design provided key advantages. Space was a major limitation, with narrow corridors between ponds making bulky container systems impractical. The compact, plug-and-play nature of Sigenergy’s solution allowed it to be easily installed without wasting valuable space.

Transport and installation were also simplified. As the site is located near water networks, heavy machinery access was impossible. Sigenergy’s lightweight units, which don’t require cranes, enabled the system to be fully set up in just four days. The sandy soil also posed structural concerns, but the modular design allowed even weight distribution, reducing foundation stress and ensuring safety.

Being just 300 metres from the sea, the site is exposed to salt-heavy air and humidity. Sigenergy’s equipment is built to last under such harsh conditions, with IP66 and C5-M protection ratings that provide high-level resistance to corrosion and ensure long-term performance.

This deployment not only delivers reliable and clean energy for the aquaculture industry but also stands as a scalable model for energy transformation in other complex, high-demand environments.

From striking plumage to reliable egg production and friendly temperaments, there’s a breed suited to every need.

If you’re after colourful eggs, reliable layers, or hardy birds for your backyard or farm, these ten timeless chicken breeds each offer something unique

From striking plumage to reliable egg production and friendly temperaments, there’s a breed suited to every need.

Araucanas are a unique breed well known for their ability to lay blue or green-tinted eggs. Some varieties are rumpless and have tufted ears, adding ornamental appeal to their practical qualities. Though still in the process of breed standardisation, they’re gaining attention for both visual interest and usefulness.

Brahmas are a cold-hardy breed with feathered shanks and toes, making them best suited for dry, cool climates with well-drained soil. Calm and docile, they tolerate confinement well and are often praised for their ability to handle exposure to harsh conditions.

Cochins are great eaters with heavy feathering, making them ideal for colder climates. Their feathers help retain heat and allow for egg production in winter. They’re gentle by nature and do well in mixed flocks.

Leghorns are energetic, always foraging and scratching wherever they go. They’re excellent free-range chickens, known for their small appetites, hardiness, and prolific production of white eggs. Leghorns are highly fertile and resilient, making them a practical choice.

New Hampshire Reds are medium-sized, fast-feathering birds with good maternal instincts. They tend to go broody and make strong mothers. Their reddish feathers can fade in the sun, and they’re known for being a bit aggressive and competitive.

Wyandottes are a reliable medium-weight option, ideal for rugged backyard conditions. Known for their attractive shapes and varied colour patterns, they’re popular among both farmers and hobbyists. However, they can suffer from narrow backs and weaker hatch rates.

Old English Game birds are small, noisy, and full of energy. They’re extremely hardy and may go feral if not contained. While they can go broody, their aggressive nature and small size don’t always make them the best mothers.

Orpingtons are large, fluffy birds with loose feathering that helps them tolerate the cold. They do well on free range or in confinement and are generally docile. Hens are broody and caring, though their chicks may struggle when raised with other breeds due to their passive temperament.

The Rhode Island Red is possibly the most recognised farm chicken worldwide. It excels as a dual-purpose bird and continues to thrive under tough conditions. Hardy, adaptable, and productive, it remains a top choice for both small farms and large flocks.

Finally, the Rhode Island White is a completely white, medium-sized bird with a long, deep, and rectangular body shape. Known for their well-rounded breasts and flat-topped heads, they bring both structure and productivity to a flock.

Runting doesn't just affect the birds themselves

In modern poultry production, the issue of runting—where chicks fail to grow properly—has become a growing concern with serious economic implications

 A recent study titled “Evaluation of microbial diversity, economic implication and level of awareness of possible causes of runting leading to hatchery condemnation in a commercial poultry hatchery hub” explores the impact of microbial diversity in hatcheries and how it relates to both bird health and financial performance.

The research, led by Adebiyi, Adeyemo, and Batubo, highlights the complex role of microorganisms in hatchery environments. Some microbes benefit developing chicks by supporting immunity and competing against harmful pathogens. However, if harmful microbes dominate, they can cause serious health issues, including runting. Understanding this balance is essential in protecting bird health and maintaining efficient hatchery operations.

One of the most striking findings of the study is the low level of awareness among hatchery managers about the causes of runting. This lack of understanding makes hatcheries more vulnerable to microbial contamination, which can lead to hatchery condemnations, lost income, and weakened supply chains. The researchers stress the importance of better education and training for hatchery staff to prevent these problems before they start.

“Some recent work is showing that excess calcium can exacerbate disease and pathogen challenges,” one quote from related research explains—a reminder of how multiple factors can contribute to disease susceptibility.

Runting doesn't just affect the birds themselves. It leads to higher mortality rates, reduced hatchability, and ultimately, condemned batches that cost businesses money. The financial toll includes not only the cost of lost production but also corrective efforts and possible reputational damage. Quantifying these losses, the researchers provide a clear picture of why proactive microbial management is essential.

The study also highlights the importance of biosecurity measures in protecting hatcheries. Clean environments, routine monitoring, and preventive protocols are essential tools for keeping harmful microbes in check. By focusing on prevention rather than cure, hatchery operators can avoid the pitfalls of microbial imbalance.

Emerging technologies like high-throughput sequencing allow hatcheries to better identify both beneficial and harmful microbes in their systems. These tools open the door to targeted interventions, improving both animal welfare and economic performance.

The authors also call for a collaborative approach. Hatcheries, scientists, and animal health experts must work together to create shared standards and improve industry-wide practices. With better understanding, tools, and teamwork, the poultry sector can tackle runting and build a more sustainable and resilient future.