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New Holland Agriculture has recently conducted a two-week advantage training camp at Thammasat University in Pattaya in Thailand, aiming to help in improving agricultural productivity in South East Asia

New HollandThe company said that a combination of machinery and operating practices can make massive contribution in productivity. (Image source: New Holland)

The training was split into two sessions. The first week was dedicated to Thai dealers and the second week for New Holland distributors across South East Asia. The company said that more than 100 participants from Cambodia, Indonesia, Malaysia, Myanmar, New Caledonia, Pakistan, Papua New Guinea, the Philippines, Thailand and Vietnam attended the event.

According to the company, the training session was aimed at providing its technical expertise to the participants in order to improve the performance and profitability of their machines.

The training session comprised of classroom-based lectures and practical in- field demonstrations, focusing on providing in-depth knowledge to the attendees of the latest agricultural equipment and farming techniques. In addition, the training sessions also demonstrated the use of New Holland agricultural equipment to the farmers, which is expected to help the dealers and distributors in making informed decisions while investing in agricultural equipment.

Emre Karazli, business director of CNH Industrial, said, “This training camp recognised the importance of fully understanding New Holland equipment’s operational capabilities and competitive advantages.”

Furthermore, the participants were also introduced to the company’s new product lines, following the Company’s 2017 acquisition of the agricultural grass and soil business of Kongskilde Industries. This deal broadened New Holland’s product range, so that it now also offers ploughs, cultivators, seed drills, and grass harvesting and feeding products.

According to the company, the theoretical training has provided deeper knowledge and more confidence when talking with customers about their needs. The company further aims to provide a complete farming solution for the region’s main crops like rice, corn and sugarcane.